We have entered a new era of internet usage, mobile internet usage. Consumers turn to their smartphones not just to text or to be on social networks, get directions; they their lives. So much have smartphones become rooted into our daily life, we reach for smartphones when bored, tired, curious, or even hungry.

According to the Internet Trends Report, time spent on smartphones browsing on internet has reached 3.3 hours a day on average.

Because of such shift in consumer behavior, your marketing strategy needs to focus on mobile. You need to optimize your marketing campaigns for mobile consumption. The most important, should be priority a mobile friendly website.

What Does It Mean When a Website Is Mobile Friendly?

Mobile friendly websites, means a website looks and functions great on any smartphone or a tablet. About 91 percent of mobile users say access to online content is critical. Many may consider leaving a site if they’re unable to find what they’re looking for. A mobile friendly website should be sized for easy interaction on a mobile device, meaning:

  • It’s easy to read the
  • It’s easy to navigate
  • It’s pleasing to look at
  • The Importance of Having a Mobile Friendly Website

    Google confirm that ANY business, whether small, medium, or enterprise, needs to have a mobile friendly website, if they want to gain a significant and competitive edge.

  • 57 percent of users say they won’t recommend a business with a poorly designed mobile site
  • 57 percent of all US online traffic now comes from smartphones and tablets
  • 69 percent of smartphone users say that they are more likely to buy from companies with mobile sites
  • People today have 2X more interactions with brands on smartphones than anywhere else, including TV, in-store etc.
  • 50 percent of B2B searches today are made on smartphones and will grow to 70 percent by 2020
  • Three in four smartphone owners turn to mobile search first to address their immediate needs.


    In 2015, Google announced that mobile friendliness was now a ranking priority, meaning mobile friendly websites appeared higher in the search results. It’s simple, better rankings lead to more visitors to your website, which results in more leads and sales for your business.

    Check Your Website, and if is not Mobile Friendly, Get a Mobile Website Design NOW!

    Contact us to learn more about getting a custom mobile website design!