One of the most common questions asked by business owners of offline businesses is how to bring more traffic to their website, online business, and not just any traffic but targeted traffic.
If you run an offline business it doesn’t mean you don’t need to have a solid online presence. After all, that’s where your most of clients are going to find you. There are 4 things you can do to increase targeted traffic for your online business.
#1 Submit Quality Articles to your blog
Write good articles that are relevant. Make sure each post is unique. This is the best way for you to get a new website recognized – using the power of quality articles relevant to your online content.
#2 Search Engine Optimization for Your Website
You should tweaks your site to help it rise in the Google search engine rank. About 80 percent of visitors would click on the first link they see on their Google search? When you optimize your site, it will reach the first page of the Google search results and you will enjoy the traffic it brings to you.
#3 The How-To Video
You know what your customers would like to get from you? Whatever your business targets, you can make a ‘how-to’ video to help your customers.
Video have become increasingly popular with all age groups. You don’t need any expensive equipment. Almost every smart phone has a good video camera or you can use the camera from your computer. Upload to YouTube and share on website. Keep in mind that the more competitive the topic is, the better your video is going to be.
#4 A Q&A Session
You can use Q&A sessions to engage audience and build a trust with your audience who are either existing customers or potential customers. To do your Q&A session you can use a webinar, podcast or any other tool you find you are comfortable with. Just make sure that it’s easy for your clients to follow and learn, which will peak their interest and ultimately buy your product(s)/service(s).
You will need more than just a great looking website. You need to have ways of creating traffic for your website. Driving traffic to your website is very important, but more importantly, you want that traffic to be targeted. If you sell Widgets A&B but you are promoting Widgets D&E so traffic that comes to your site is looking for something that your offline business doesn’t even sell. Spend all your efforts bringing traffic that is looking for what you have to offer.
You will want to know how effective you are in getting traffic. The best way to do this is to use analytics tools. Google provides a very good set of free tools to help you see how successful you are being.
You will bring new traffic to your website by promoting your web address. There are a number of online strategies you can also use. Stay focused and promote – you’ll be on the right track! Get the Highest Targeted Traffic to Your Website to Promote Your Business.
Today’s world revolves around online marketing and quality websites. That means even when you run an offline business, you’ll want to make sure you have a solid online presence. It’s a common mistake to put up a website and assume that people will find you. Bringing targeted traffic to your website can get complex and you may want to hire SEO professionals to get the maximum benefits, but there are many things you can do to ensure you bring targeted traffic to your site and start to enjoy the benefits.
One is to learn how to network. Chances are you’ve been doing this for years offline already. Now you just need to take it online. One way to begin to build your online network is to offer good content that’s of the highest quality on your website so that others begin to trust what it is you have to say.
Don’t be afraid to share with your visitors what you know. How to videos are increasingly popular and a great way to bring targeted traffic to your website. Can you teach people how to make use of your products or services? Can you help them with their do it yourself projects? Don’t be afraid to share. This brings us to ‘content’ – if you offer terrible content you are not going to get traffic and certainly not return targeted traffic, which you want.
Increase Traffic to Your Site the Right Way
There are two ways to bring traffic to your website, a right way and a wrong way. If you do it the wrong way, you could experience the wrath of Google and actually find yourself banned from Google and other search engines.
#1 Stay Around for Awhile
The longer your website is online and the longer your business indexed in the search engines online the more likely your business will pop up in a search for related keywords, so you need to be online for awhile. The best way is to publish a bunch of articles on your blog, but if you really want to get the maximum impact, then you need to continue to be present with new and fresh content.
#2 Optimize Articles
There are few ways to optimize your articles or web page. You need keywords, a description and your meta title. It will help you start to rank much faster for your keywords.
#3 Look for long tail keywords
Find long tail keywords that are not so competitive and then you can easily structure content around them. Questions that people will enter into search box. Whatever you do, the #1 thing to ‘not do’ is try to outsmart Google.
The Traffic Confusion
Many believe that more traffic you get, the higher your ranking in the search engines will be. More traffic means more opportunity for you to tell the world what your business. However, it’s important for your website to be well organized and easy to use, because if it isn’t people will exit your website. This isn’t good for your business. So make sure to invest in the quality of your website.
Improving your Google ranking is really dependent on the degree of competition that surrounds the keywords of your site. Using basic SEO practices could be enough to boost your ranking.
You can also use social media to drive more traffic to your website. This is a good way to diversify your market, as it will increase your visibility on each social media channel you use. Email marketing can also be used to leverage traffic.
Increasing your traffic to your website takes time and patience when building online business. Find a unique niche that works well for your business, but also make use of the many tools that are available to you, especially the free or even low cost options.
Make sure that your visitors find something that was worth their time when they get to your website.
Using SEO to Promote Your Offline Business
So how can your business be placed well in the search engine? You do this with SEO. By optimizing your site, you will target traffic to your website and help your site to place better in the search engines.
SEO is about:
* Visitor Satisfaction
You’ll start by determining your relevant keywords and keyword phrases. These will help you rank better for those keywords in the search engines. Use keyword(s) in your content to get indexed by search engines. Don’t modify your rank by spamming your keyword(s) because Google will penalize you, even ban you. You can also get your website placed in directories or other reputable sources of one-way links will help to place you better in the search engines. Don’t make mistake of getting involved with sites that sell one-way links, as you’ll find yourself penalized by the search engines.
Relevance is very important because the more relevant your site is to what you do and the more relevant the connections in your reach the more the search engines will notice and reward you with better placement.
Also, visitor satisfaction will play a role, because happy customers spread the word and share their experience with others and that can help you to do better in the search engines.
Why not give it a try?