Today everybody using social media to drive traffic to their website make it so easy. All you need to do is make posts a few times on Facebook, Twitter or LinkedIn, and the traffic will start coming in.
The reality is a little different, like with anything else, you need to spend time learning how to do it properly.
If you didn’t already know, social media traffic is one of the largest referrers, when it comes to driving web traffic, at your disposal.
In fact, according to Shareaholic, social media traffic makes up 31 percent of overall traffic, with Facebook alone accounting for 17.41 percent of the traffic.
With high-quality visitors from social media, you can build a business. With social media traffic continuing to grow, it’s never too late to get started. But, to get started successfully in driving more traffic with social media networks, you’ll need a good strategy.
A good social media strategy will serve your company in many ways:
- Increased traffic
- Relationship building
- Better customer retention/satisfaction
- Better customer service
The one thing you have to remember, consistency is key when it comes to your social media strategy. If you only plan to spend one day on your favorite social media networks, you’ll see no results. You will not be noticed with one post or mention. But do it for a month, you’ll see some results and traffic to your website. To be consistent for a year, posting, sharing and socializing you will see a significant increase in traffic to your website. Do not look for a magic bullet that will allow you to get the traffic without doing the work, you’re not going to find it, it’s not there.
You have to work hard at it if you want to build long-term sustainable traffic for your website/business. If you fully commit to proven strategy, you’ll reap the rewards of your hard work.
Understanding Your Reader’s Minds
When it comes to success with your social media marketing efforts, you have to know or find out which social networks your target audience is using. If your business is targeted towards the elderly, the last place you want to try to build a following on is Instagram, let’s face it, Instagram is for young and trendy folks, And even if you do it right, you will never get any significant traffic or customers from your efforts.
The foundation of your social media strategy is to first and foremost to learn who your target audience is, and why they use social media. To accomplish this, you have to utilize demographics trends.
Identify specific perimeters within which you will do business. Potential customers are identified by criteria like age, race, religion, gender, income level, family size, occupation, education level and marital status. Determining your demographics will depend on whether you have a website and traffic already.
If you don’t have a website yet, you will need to search for a website that is similar to your business and use it for your analysis. In determining demographics, there are a few options. You can use Alexa to help you with figuring out your audience. All you need to do is enter your website or competitors into the search bar, and it will provide you with much information you will need.
Another tool you can use is Google Adwords Display Planner. when there, enter a keyword that describes your niche into the search bar. When you hit the submit button, you’ll get a screen that displays useful age and gender information at the top.
The final way you can gather demographic information is Google Analytics. There you will see who visit your website, data is collected and reveals key metrics for both age, gender, location etc. Actually, this data is the best source of your information information because it represents your actual audience, people who read your blogs or looking your products or services.
Choose the Most Effective Platform
When you established your demographics, you will want to pick one or two social media platforms to focus all your marketing efforts on. We recommend YouTube and Pinterest, Twitter is also good platform to choose. Invest extra time on just a few social media platforms, you’ll get better and quicker results, than if you were to try and invest in all the social media platforms.
Find a few social media platforms where your audience hangs out. Narrow down choices based on the age and location of your audience.
Instagram and Tumblr is better options for a younger people, Twitter, LinkedIn and Facebook are better to target an older generation. Facebook is starting to lose popularity among the younger users, 70 percent of adults are still active on Facebook.
Create Content that Adds Value
Now you have much better understanding of your target audience and have chosen a couple of social media platforms to focus on, it’s time to begin developing content that delivers value to them. Remember, the more value you can bring them, the faster your presence will grow online.
The second part of the equation is consistency.
Unlike organic Google search traffic, that can continue to grow even if you not publishing new content consistently; you have to be present daily on social media to improve your traffic. To do this, you need to create as much content as possible that your target audience will enjoy to read or watch. Your content should include any of the following, depending on the channels you’ve chosen.
• Blog posts
• Quick tips
What content is bringing you success will depend on the networks you’re focusing on. It’s important to know with social media is to keep your audience engaged, you can’t just share your own content. When you’re starting out, you want to deviate of being non-promotional and share content that others have created as well. Sharing is the key.
Sharing content on social media without having any followers is a total waste of your time. Without people seeing, reading, and re-sharing content you share you will not have the chance to create relationships and trust, and you will not see any significant traffic for your efforts.
The easiest, and most effective way to gain social media followers is to follow as many of your target audience members as possible.
A generous percentage of these people will follow you back. When you start to share content, the number of followers will begin to grow and your traffic to your website as well.
Determining the Optimal Frequency of Posts
When you share more of your content, you will notice you might get some clicks every time you post something new. You will think that if you shared twice as more, you’d get twice as more traffic. To some extent, that thinking is correct. But, you be careful, so you don’t start being perceived as a spammer.
You’ll want to test the frequency of your postings to optimize strategy for your business. Depending on your audience, you may need to share more or less. Here is a list of recommended frequencies to post on your social media platforms.
• Pinterest – five posts a day
• Twitter – three posts a day
• Google+ – three posts a day
• Facebook – two posts a day
Track Your Results
Your social media strategy is almost complete. You need to complete this last step. This is the easiest of all the steps, if not done properly, it can make or break your success. What happen if you don’t track your results? You won’t be able to see what is working and what isn’t. To know this information will help you improve your strategy to see even better results.
Using a spreadsheet, record all your shares. This allows you to see which posts are attracting the most clicks and engagements, and which ones are not. It’s important to know this information which will help you learn how to write descriptions that will get the most attention. The best way to get social media stats is by signing up with CrowdFire. CrowdFire helps you manage all of your social media accounts, tracks your clicks, shares, and impressions and delivers them to you in an easy to understand format.
Continue to look at these numbers to see if they are slowly going up, if they are not then you’ll have to rethink your strategy. To know for sure that you are effectively driving social traffic to your site, you’ll also want to use Google Analytics. Start by looking at the overall traffic. Use data to see how much traffic you are getting from each of social media network.
If the data presented is not showing traffic increases over time, you’ll need to figure out why. By adding the secondary dimension of “referral path,” the data information will show you where your traffic is coming from. Some of the networks will allow you to see precisely what post sent the traffic to your website. But, there are some, like Twitter, that will only provide you with a referral list that isn’t very useful.
Persist to perform your strategy and keep track the results, tart studying the specific posts that gave you the most traffic. Focus on posts you shared that were not yours. Start relationships with these individuals to increase your chances of getting more recurring traffic.
This may seem like a lot of work, believe me it is. If you want to be serious about more traffic to your site, your social media strategy is important. A solid social media network strategy isn’t for the light of heart. This will take a lot of your time, for you to build your plan and execute it successfully, but your efforts will be well worth it when you start seeing the results of your efforts in increased traffic.